Advertising to young people is a tricky task. You are targeting a diverse group of people who know what they want and are not easy to convince. You cannot use the old marketing playbook because you might turn them off instead of convincing them to buy what you offer. These are among the mistakes that could prevent you from being persuasive to young audiences.
Being behind the trends
Social media is a huge deal among young people. They spend a lot of time using their social media accounts. The tricky part in navigating social media is that trends change all the time. Therefore, you need to know what is going on so you can use the trends to your advantage. Video marketing, for instance, is popular these days because most people do not have time to read long articles. They prefer looking at ads in videos. You can also use social media influencers and try product placement. These influencers have a considerable following, and if you use them to your advantage, you can convince lots of young people to buy your products.
Running a website which is not mobile-friendly
There is a significant number of people using their mobile devices to browse the web. Among young people, this figure is significantly high. Therefore, if you have a website that is not compatible with mobile devices or is not working well on phones, you are at a disadvantage. No one will see your website, and you miss an excellent opportunity to reach your target group.
Failure to respond to direct messages
If you want to remain engaged with young people, you need to respond to direct messages. Not everyone wants to leave comments for everyone to see. If they want something from a business, they will send a DM. You need to respond as soon as possible. Otherwise, they will move to the next company that can offer the same service. You need someone in your team responding to these messages.
Relying on paid ads
You might think that paid ads work because they are all over the place. However, among young people, these ads are annoying. They do not want to see these ads, and they also do not find them valuable. Besides, traditional ads appear to them as if you are only after their money. You keep forcing your products down their throats. They want to feel that you are engaging with them and you want them to know more about your brand. You need to focus on brand activation for students and young audiences, and it takes time.
Creating content that is not exciting
You cannot keep posting ads alone even if those ads contain new deals and promotions. You also need to focus on coming up with exciting content. Young people also want to learn new things, and this content is useful for them. If they do not find anything exciting on your page, they will move to other options.
You are up for a challenge as you advertise to young people and you need to work hard to catch their attention.