Balancing Copy Creativity and SEO Gains

As well as successfully tailoring copy to the needs of specific audiences, content marketing writers must ensure everything has been thoroughly optimised and introduce a level of creative flair to out-perform the competition. That is no easy feat, and even the most creative writers can easily begin to feel discouraged.

Here are three ways to avoid losing sight of your creativity and ensure that your copy garners plenty of attention from the right audiences.

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Pay Attention to Gains and Pains

Knowing everything there is to know about your audience will always help you to effectively shape copy that will speak directly to the right people. You might have what you believe to be the perfect topic idea, but the only way to know for sure whether it will actually deliver results is to ask people with knowledge about your particular niche or take to Google for research purposes.

Use social networks to build a solid picture of what really interests the people you want to appeal to. Make a note of the language they are using, and make sure to use similar terminology in your content.

Check Out Your Competition

Experienced teams specialising in SEO services in London, such as, will be the first to tell you that it’s never a good idea to try to replicate exactly what your competitors are doing because it simply won’t feel authentic. You will find, however, that there is a lot that you can learn from both their mistakes and their victories.

Begin by looking at the subtopics they have chosen to explore. Here you might immediately identify some clear gaps that your expertise can cover. Understanding the knowledge territory your competition is already occupying will help you to figure out how to capitalise on the areas they haven’t yet conquered.

Always Stay on the Right Side of SEO Requirements

From providing enough detail to give audiences a genuinely valuable experience to ensuring that you have incorporated the right keywords, titles and headers, optimising your content to give it the best chance of securing success in search engine results pages (SERPs) is crucial. You might find this guide to keyword research particularly valuable here.

You will already have put in a lot of work to get to writing stage, so don’t neglect this final hurdle.


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