When you are designing a brochure, leaflet, flyer, or presentation folder for your business, you will be faced with a lot of decisions: decisions on what images to use, decisions on the colour theme, decisions on the size of the material, and a lot more. But it can be said that one of your most important decisions is the fonts. The fonts you choose for your printed material can have a significant impact on how effective your printed material can be, so it follows that the fonts need to be chosen wisely. So how do you choose the best fonts for your printed materials? Here’s your guide to choosing the best fonts for your leaflets, brochures, presentation folders, and more.
- Limit your choices
Some of the best printing experts and designers, such as the experts from Better Printing who specialise in brochure, leaflet, banner, and presentation folder printing, will tell you that using too many fonts is a no-no. Whilst you want your printed material to look unique and creative, using too many fonts will just make your printed material look messy and disorganised. Some individuals have the mistaken impression that choosing a lot of different fonts will make their material look quirky, but this will do the opposite. You want to project an image of solidity and stability – but having lots of fonts in different styles may actually give the impression of flakiness. Besides, from a practical standpoint, your material will just seem busy and more difficult to read. Some of the best printed materials make do with just one or two (maximum three) fonts, as they have more impact. Additionally, try to find the right size for your fonts – too small, and they will be difficult to read; too large, and your text can overwhelm the space.
- Go for the most popular types
There are some types of fonts which are more popular than most and for good reason. These fonts are easy to understand and are pleasing to the eye. The most popular are Sans Serif and Serif, and you see them everywhere – from brochures to banners to digital marketing tools and books. Serif fonts can include a number of small curves or embellishments at the end of the letter’s stroke, whilst Sans Serif fonts are distinguished simply by their lack of embellishments (hence the name ‘Sans Serif’ which means ‘without serif’). The most popular Sans Serif fonts include Arial and Helvetica, which are quite modern in their style, whilst the most popular Serif fonts include Century and Times, which have a more traditional look.
- The use of handwritten and script fonts
There are also various handwritten and script fonts which you can use, although they are more useful as effects. Avoid using handwritten and script fonts in the main body of your text, as it will be more difficult to read. If you want to give your printed material a bit of personality or style, you can make use of handwritten and script fonts in different designs.
There are also special headline and display fonts, and these fonts can be used for more impactful text and to impart a very important message.
